SEO KEYWORD RESEARCHING

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It is quite common to target the wrong keywords – key phrases in relation to what users who could potentially be our customers are actually looking for.

A very popular keyword – key phrase, with many searches per month, is highly likely to be very competitive and as a result take a lot of effort, time and of course a high cost to achieve a good ranking for this keyword – key phrase.

With Keyword researching we discover new opportunities for targeting keywords – key phrases, for which we not only have the belief that users may be searching, but we have data that gives us the certainty that this is happening and additionally a relative accuracy for the frequency of search for each new keyword – key phrase.

Another issue resolved by the search for keywords – key phrases, are searches that contain misspelling, i.e. they are partially or completely misspelled! They are, however, done and in fact very frequently by many users for various reasons and are also opportunities for quick ranking without much effort.

Important tip: “chasing” a keyword – key phrase with high “popularity” is often less effective than “conquering” many – less – popular ones that our competitors don’t bother with.

If a keyword – key phrase has for example 10,000 searches per month, it is very likely – in the end – to “cost us” more than targeting 10 keywords – key phrases that have 1,000 searches per month.